Sunday 22 September 2013

Wexting, I know I do, do you?





Life changes every day so do our habits, the smart phone has exploded in to our lives and has changed them for ever,


Wexting is now so big that some states in the US fine people, in London they even find it nessasery to pad out posts along the roads,


With new phones arriving all the time, and even our kids have full accesses, are we safe to be let out. 

Wednesday 11 September 2013

Boxing day 1985 at 5,01 pm denim history was remade


Out of a Bath and into a laundrette, the two adverts that re-launched the Levi's denim brand, the 501 was back.
After the Strauss family has sold it's business years passed as they watch to see it suffer and lose the identity Levi had had build some 100 years earlier. Realising  they needed to step in they managed to find finance to buy back the brand, it was an expensive move but one that would make history. The relaunch with the support of what will become a chain of record breaking Adverts, meant the family would not only make the 501 and Levi's jeans one of the biggest brands of the 80's but would also help them achieve one of the fastest loan pay backs in business history.


Did you see the two adverts that Boxing Day, in the last add break of Superman! yes that classic Christopher Reeve film, two back to back Levi add's were aired.
First the bath then the more famous Nick Kaman add laundrette, the rest is history but can you name the add's that followed? 

           

Tuesday 3 September 2013

Once upon a time

Take a boy and a girl, add great music, a dog, a fridge will work, a camera, a few swimming pools, some cars, a Harley Davison, the colour black and some facts and a little fiction to tell a story and you will get one of the greatest brands with a long incredible history.

What brand is it?