Out of a Bath and into a laundrette, the two adverts that re-launched the Levi's denim brand, the 501 was back.
After the Strauss family has sold it's business years passed as they watch to see it suffer and lose the identity Levi had had build some 100 years earlier. Realising they needed to step in they managed to find finance to buy back the brand, it was an expensive move but one that would make history. The relaunch with the support of what will become a chain of record breaking Adverts, meant the family would not only make the 501 and Levi's jeans one of the biggest brands of the 80's but would also help them achieve one of the fastest loan pay backs in business history.
Did you see the two adverts that Boxing Day, in the last add break of Superman! yes that classic Christopher Reeve film, two back to back Levi add's were aired.
First the bath then the more famous Nick Kaman add laundrette, the rest is history but can you name the add's that followed?
Ben E King "Stand by Me" one and Percy Sledge "When a man loves a woman".
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